BCS Sociotechnical Group lecture on service design


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Christina is giving a talk about service design on the 9th of May at BCS, the Chartered Institute for IT in central London.

Title of the talk:

Service Design Commercial Success


Designing digital products that are both enjoyable to use and also profitable in a competitive marketplace has never been easy.

In the past decades designers have enabled significant improvements in the interaction between computers and their users. Increasingly, however, people do not interact with a brand through only a single digital product only. Their experience comprises a variety of touch points and channels. In the mean time, service provision is becoming the dominant economic model. This means that the most successful companies are those which do not simply provide a single product, but a suite of compatible products that can provide a range of services.

As the service economy has grown, people have become more and more demanding, insisting that the user experience is useful, desirable, effective and efficient. This is where service design comes into play and can prove to be the difference between success and failure in today’s marketplace.

This talk will look at how high-quality service design can improve the user experience and help companies to be competitive, while at the same time being socially and ethically responsible. Together with the audience, we will look at lessons that commercial companies can learn from service design in the public sector and at models, processes and approaches which can be used to optimise the user experience.

The event is free to attend. For more information and to register, please book through the BCS website.

So, what do you think ?