China UX Scene – Talk at FBTB 2014 conference


Share Button

Christina Li talking about China UXChristina’s talk about the China UX scene at the From Business to Buttons conference was very well received. The talk was titled “Journey to the Far East” (东游记). It is a twist from a very famous Chinese novel called Journey to the West (西游记) published about 400 years ago. In this talk, Christina took the audience to a tour to China, discovered how culture difference affect the UX design in China and the way to work with Chinese people. She also showed a couple of latest UX and service design examples in the Chinese market.

The talk and the presentation can be viewed from below.

So, what do you think ?